Turning History into Desire
Module 6
Lead with Emotion
"This cut glows. Perfect for someone who values quiet sophistication.”
Handle Sparkle Objections
"Imagine candle‑lit mood lighting vs stage spotlights; it's a different ambience.
Leverage Face‑Up Spread
A rose cut diamonds appears about 30% larger than a brilliant cut diamond of the same weight — value & presence.
Lifestyle Benefits
Low dome won’t snag cashmere or gloves; ideal for daily wear.
